Contemporary advertising / William F. Arens.

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TextPublication details: Boston : McGraw-Hill Irwin, 2002.Edition: 8th edDescription: xxxii, 614p.: ill. (some col.)ISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	Meru University Open Shelves	HF5821.A7 2002 (Browse shelf(Opens below))	Available	15-14523

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Previous	HF5804.M6 2019 Advertising & IMC :	HF5805.Q8 1977 Advertising campaign	HF5813.U6.L4 1987 Bill Bernbach's book :	HF5821.A7 2002 Contemporary advertising /	HF5821 .B6 1986 Contemporary advertising /	HF5821.O3 2000 Advertising /	HF5823.A4 2020 Advertising creative :	Next

Includes bibliographical references and indexes.

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