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Contemporary advertising /

Arens, William F.

Contemporary advertising / William F. Arens. - 8th ed. - Boston : McGraw-Hill Irwin, 2002. - xxxii, 614p.: ill. (some col.) ;

Includes bibliographical references and indexes.

ISBN: 0072415444 (alk. paper)

Subjects--Topical Terms:
Contemporary advertising.
Advertising.

LC Class. No.: HF5821.A7 2002

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