Marketing research / A. Parasuraman, Dhruv Grewal, R. Kishnan.

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TextPublication details: Boston : Houghton Mifflin Co., 2007.Edition: 2nd edDescription: xxii, 638 p. ill. ; 26 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Book	Meru University Open Shelves	HF5415.2.P3 2007 (Browse shelf(Opens below))	Available	13-8430

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Includes bibliographical references (p. 581-611) and indexes.

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