Marketing research /

Parasuraman, A.

Marketing research / A. Parasuraman, Dhruv Grewal, R. Kishnan. - 2nd ed. - Boston : Houghton Mifflin Co., 2007. - xxii, 638 p. ill. ; 26 cm.

Includes bibliographical references (p. 581-611) and indexes.

9780618660636 0618660631 (main student text)

2005936447


Marketing research.

HF5415.2.P3 2007

658.8/3

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