Strategic marketing : an introduction / Tony Proctor.
Material type:
TextPublication details: London ; New York : Routledge, 2008.Edition: 2nd edDescription: xii, 335 p. : ill. ; 26 cmISBN: - 9780415458177
- 0415458161 (hardback)
- 9780415458177 (pbk.)
- 041545817X (pbk.)
- 658.8/02 22
- HF5415.135.P7 2008
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Book
|
Meru University Open Shelves | HF5415.135.P7 2008 (Browse shelf(Opens below)) | Available | 13-7747 | |
Book
|
Meru University Open Shelves | HF5415.135.P7 2008 (Browse shelf(Opens below)) | Available | 13-7748 |
Total holds: 0
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| HF5415.13.O3 2002 Marketing management systems | HF5415.13.P4 1996 Basic marketing : | HF5415.13.P4 2011 Marketing management : | HF5415.135.P7 2008 Strategic marketing : | HF5415.135.P7 2008 Strategic marketing : | HF5415.15.B3 2007 Product strategy and management / | HF5415.15 .K6 2008 Principles of marketing / | |
Includes bibliographical references (p. 317-330) and index.
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