Social marketing : influencing behaviors for good / Philip Kotler, Nancy R. Lee.

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TextPublication details: Los Angeles : Sage Publications, 2008.Edition: 3rd edDescription: xii, 444 pISBN:

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Item type	Current library	Call number	Status	Barcode
Book	Meru University Open Shelves	HF5414.K6 2008 (Browse shelf(Opens below))	Available	12-5664

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Includes bibliographical references (p. 403-427) and indexes.

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