Social marketing : (Record no. 3868)

MARC details
000 -LEADER
fixed length control field 01537cam a2200361 a 4500
001 - CONTROL NUMBER
control field 15020300
003 - CONTROL NUMBER IDENTIFIER
control field KE-MeUCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20100507165255.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070924s2008 caua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2007039239
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 97814412956475
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn173502721
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)173502721
Canceled/invalid control number (OCoLC)156821517
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5414.K6 2008
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
9 (RLIN) 131
245 10 - TITLE STATEMENT
Title Social marketing :
Remainder of title influencing behaviors for good /
Statement of responsibility, etc Philip Kotler, Nancy R. Lee.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Los Angeles :
Name of publisher, distributor, etc Sage Publications,
Date of publication, distribution, etc 2008.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 444 p.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 403-427) and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social marketing.
9 (RLIN) 3382
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Behavior modification.
9 (RLIN) 3383
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Lee, Nancy,
Dates associated with a name 1932-
9 (RLIN) 3384
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0828/2007039239-b.html">http://www.loc.gov/catdir/enhancements/fy0828/2007039239-b.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0828/2007039239-d.html">http://www.loc.gov/catdir/enhancements/fy0828/2007039239-d.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0828/2007039239-t.html">http://www.loc.gov/catdir/enhancements/fy0828/2007039239-t.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
    Library of Congress Classification     Meru University Meru University Open Shelves 23/01/2010 3900.00 3 HF5414.K6 2008 12-5664 21/03/2024 11/03/2024 23/01/2010 Book


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