Advertising creative : (Record no. 88060)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01187cam a2200349 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 20946697 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-MeUCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220908105328.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190424t20202020caua b 001 0 eng c |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2018289698 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBB924287 |
| Source | bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 019243693 |
| Source | Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781544370361 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)on1085141390 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UKMGB |
| Language of cataloging | eng |
| Transcribing agency | UKMGB |
| Description conventions | rda |
| Modifying agency | OCLCO |
| -- | MNU |
| -- | OCLCF |
| -- | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823.A4 2020 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Altstiel, Tom |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising creative : |
| Remainder of title | strategy, copy, and design / |
| Statement of responsibility, etc | Tom Altstiel, Jean Grow, Marcel Jennings |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Thousand Oaks, California |
| Name of publisher, distributor, etc | Sage publ. |
| Date of publication, distribution, etc | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 455 p : |
| Other physical details | illustrations (chiefly color) ; |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (pages 423-440) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising ;Business |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising; Commerce |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Grow, Jean |
| Relator term | author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jennings, Marcel |
| Relator term | author. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Display text | ebook version : |
| International Standard Book Number | 9781506386942 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | pccadap |
| d | 2 |
| e | ncip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Cataloguer | Sammy Kinoti |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Cataloguer | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Meru University | Meru University | Open Shelves | 08/09/2022 | Turaco | 0.00 | Sammy Kinoti | HF5823.A4 2020 | 22-36089 | 08/09/2022 | 08/09/2022 | Book | |||||
| Library of Congress Classification | Non-fiction | Meru University | Meru University | Open Shelves | 08/09/2022 | Turaco | 0.00 | Sammy Kinoti | HF5823.A4 2020 | 22-36092 | 08/09/2022 | 08/09/2022 | Book |