Advertising creative :
Altstiel, Tom
Advertising creative : strategy, copy, and design / Tom Altstiel, Jean Grow, Marcel Jennings - 5th. - Thousand Oaks, California Sage publ. 2020 - xxvi, 455 p : illustrations (chiefly color) ;
Includes bibliographical references (pages 423-440) and index.
9781544370361
2018289698
GBB924287 bnb
019243693 Uk
Advertising ;Business
Advertising; Commerce
HF5823.A4 2020
Advertising creative : strategy, copy, and design / Tom Altstiel, Jean Grow, Marcel Jennings - 5th. - Thousand Oaks, California Sage publ. 2020 - xxvi, 455 p : illustrations (chiefly color) ;
Includes bibliographical references (pages 423-440) and index.
9781544370361
2018289698
GBB924287 bnb
019243693 Uk
Advertising ;Business
Advertising; Commerce
HF5823.A4 2020