Advertising creative :

Altstiel, Tom

Advertising creative : strategy, copy, and design / Tom Altstiel, Jean Grow, Marcel Jennings - 5th. - Thousand Oaks, California Sage publ. 2020 - xxvi, 455 p : illustrations (chiefly color) ;

Includes bibliographical references (pages 423-440) and index.

9781544370361

2018289698

GBB924287 bnb

019243693 Uk


Advertising ;Business
Advertising; Commerce

HF5823.A4 2020


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