Essentials of marketing/ (Record no. 73053)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00961cam a22003011 4500 |
| 001 - CONTROL NUMBER | |
| control field | 9875593 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-MeUCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20050508171810.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 730820s1966 xx 000 0 eng c |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 66012743 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978007098605 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)680386 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Carnegie Lib of Pittsburgh |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | premarc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.L3 2002 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lancaster,Geoff et al |
| 9 (RLIN) | 6028 |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of marketing/ |
| Statement of responsibility, etc | Geoff Lancaster |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London: |
| Name of publisher, distributor, etc | McGraw-Hill, |
| Date of publication, distribution, etc | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi,549p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | index,appendix |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 85 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Massingham,Lester |
| Relator term | joint author. |
| 9 (RLIN) | 6029 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ashford,Ruth |
| 9 (RLIN) | 6030 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | oclcrpl |
| d | u |
| e | ncip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Meru University | Meru University | Open Shelves | 11/09/2013 | 3290.00 | 5 | HF5415.L3 2002 | 13-8703 | 04/03/2025 | 17/02/2025 | 11/09/2013 | Book |