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Essentials of marketing/

Lancaster,Geoff et al

Essentials of marketing/ Geoff Lancaster - London: McGraw-Hill, 2002 - xi,549p.

index,appendix

ISBN: 978007098605

LCCN: 66012743

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415.L3 2002

Dewey Class. No.: 658.8

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