Strategic marketing management : (Record no. 3861)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00620nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-MeUCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190319110357.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100123t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070486883 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | KE-MeUCS |
| Modifying agency | KE-MeUCS |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13.P3 2002 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Parry, Mark E. |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing management : |
| Remainder of title | A means-end approach / |
| Statement of responsibility, etc | Mark E. Parry |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | Tata McGraw-Hill., |
| Date of publication, distribution, etc | 2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 275 p. |
| 490 ## - SERIES STATEMENT | |
| Series statement | Exucutive MBA series |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliography |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing management |
| Geographic subdivision | Strategic marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Cataloguer | Pamela Kaibiria |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Meru Town Campus | Meru Town Campus | Open Shelves | 23/01/2010 | HF5415.13.P3 2002 | 12-5506 | 23/01/2010 | 23/01/2010 | Book |