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Strategic marketing management :

Parry, Mark E.

Strategic marketing management : A means-end approach / Mark E. Parry - New York : Tata McGraw-Hill., 2002. - ix, 275 p. - Exucutive MBA series .

Includes bibliography

ISBN: 0070486883

Subjects--Topical Terms:
Marketing management--Strategic marketing

LC Class. No.: HF5415.13.P3 2002

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