Marketing /

Lamb, Charles W.

Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. - 7th ed. - Mason, Ohio : Thomson/South-Western, 2004. - xxxviii, 774 p. : col. ill. ; 29 cm. + 1 CD-ROM (4 3/4 in.)

Includes bibliographical references (p. 742-744) and index.

0324147988 (package)


Marketing.
Marketing

HF5415.L3 2004

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