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Media management : a casebook approach / C. Ann Hollifield, Jan LeBlanc Wicks, George Sylvie, and Wilson Lowrey.

By: Contributor(s): Material type: TextSeries: Routledge communication seriesPublication details: N. York Routledge 2016Edition: 5thDescription: xxi, 416 pISBN:
  • 9781138901025
Subject(s): LOC classification:
  • P96.M34.H6 2016
Contents:
Introduction: Preparing for and using the case method -- Leadership -- Motivation -- Workforce -- Entrepreneurship -- Planning and project management -- Innovation -- Market analysis -- Marketing and research -- Law, regulations, and ethics -- Extended case study 1: Changing leaders and directions in Dallas/Fort Worth -- Extended case study 2: Solving crises at South Asian Entertainment.
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Holdings
Item type Current library Collection Call number Status Barcode
Book Meru University Open Shelves Non-fiction P96.M34.H6 2016 (Browse shelf(Opens below)) Available 22-36622
Book Meru University Open Shelves Non-fiction P96.M34.H6 2016 (Browse shelf(Opens below)) Available 22-36623
Total holds: 0

Includes bibliographical references (pages 377-397) and indexes.

Introduction: Preparing for and using the case method -- Leadership -- Motivation -- Workforce -- Entrepreneurship -- Planning and project management -- Innovation -- Market analysis -- Marketing and research -- Law, regulations, and ethics -- Extended case study 1: Changing leaders and directions in Dallas/Fort Worth -- Extended case study 2: Solving crises at South Asian Entertainment.

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