Media management :
Hollifield, C. Ann,
Media management : a casebook approach / C. Ann Hollifield, Jan LeBlanc Wicks, George Sylvie, and Wilson Lowrey. - 5th. - N. York Routledge 2016 - xxi, 416 p ; - Routledge communication series .
Includes bibliographical references (pages 377-397) and indexes.
Introduction: Preparing for and using the case method -- Leadership -- Motivation -- Workforce -- Entrepreneurship -- Planning and project management -- Innovation -- Market analysis -- Marketing and research -- Law, regulations, and ethics -- Extended case study 1: Changing leaders and directions in Dallas/Fort Worth -- Extended case study 2: Solving crises at South Asian Entertainment.
9781138901025
2014045615
Mass media--Management--Case studies.
Communication--Management--Case studies.
Management; Mass media
Mass media management
P96.M34.H6 2016
Media management : a casebook approach / C. Ann Hollifield, Jan LeBlanc Wicks, George Sylvie, and Wilson Lowrey. - 5th. - N. York Routledge 2016 - xxi, 416 p ; - Routledge communication series .
Includes bibliographical references (pages 377-397) and indexes.
Introduction: Preparing for and using the case method -- Leadership -- Motivation -- Workforce -- Entrepreneurship -- Planning and project management -- Innovation -- Market analysis -- Marketing and research -- Law, regulations, and ethics -- Extended case study 1: Changing leaders and directions in Dallas/Fort Worth -- Extended case study 2: Solving crises at South Asian Entertainment.
9781138901025
2014045615
Mass media--Management--Case studies.
Communication--Management--Case studies.
Management; Mass media
Mass media management
P96.M34.H6 2016