Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

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TextPublication details: Chicago : Irwin, 1997.Edition: 7th edDescription: xxvi, 613 p. : col. ill., map ; 26 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	Meru University Open Shelves	HF5415.M3 1997 (Browse shelf(Opens below))	Available	15-20629

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Includes bibliographical references (p. 574-610) and indexes.

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