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Essentials of marketing :

Perreault, William D.

Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. - 7th ed. - Chicago : Irwin, 1997. - xxvi, 613 p. : col. ill., map ; 26 cm.

Includes bibliographical references (p. 574-610) and indexes.

ISBN: 0256183414

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415.M3 1997

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