000 03150cam a2200421Ii 4500
001 9781315367613
005 20260210180814.0
008 180331t20172017fluab ob 001 0 eng d
020 _a9781315367613
_q(e-book : PDF)
020 _a9781315331591
_q(e-book: Mobi)
020 _a9781498761277
_q(e-book: PDF)
020 _z9781498761260
_q(hardback)
024 7 _a10.1201/9781315367613
_2doi
035 _a(OCoLC)963933888
040 _aFlBoTFG
_cFlBoTFG
_erda
050 4 _aGV713
_b.S6736 2017
082 0 4 _a796.069
_bS764
245 0 0 _aSport business analytics :
_busing data to increase revenue and improve operational efficiency /
_cC. Keith Harrison, University of Central Florida, Orlando, USA, Scott Bukstein, University of Central Florida, Orlando, USA.
264 1 _aBoca Raton :
_bTaylor & Francis, a CRC title, part of the Taylor & Francis imprint, a member of the Taylor & Francis Group, the academic division of T&F Informa, plc,
_c[2017]
264 4 _c©2017
300 _a1 online resource
336 _atext
_2rdacontent
337 _acomputer
_2rdamedia
338 _aonline resource
_2rdacarrier
490 0 _aData analytics applications ;
_v1
500 _aAn Auerbach Book--cover.
505 0 _aChapter 1. Evolution and impact of business analytics in sport / Scott Bukstein -- Chapter 2. Analytics and ticketing innovations at the Orlando Magic / Jay Riola -- Chapter 3. Ticket markets in sport : is the secondary market becoming the primary market? / Troy Kirby -- Chapter 4. Customer relationship management and fan engagement analytics / Ray Mathew -- Chapter 5. The aspire group's ticket marketing, sales, and service philosophy / Michael Farris -- Chapter 6. Empirical research methods : season ticket holder management and fan engagement / Michael Lewis, Manish Tripathi, and Michael Byman -- Chapter 7. Developing and measuring the effectiveness of data-driven direct marketing initiatives / John Breedlove -- Chapter 8. Fan engagement, social media, and digital marketing analytics at Duke University / Ryan Craig -- Chapter 9. Leveraging digital marketing to engage consumers and drive revenue / Michal Lorenc and Alexandra Gonzalez -- Chapter 10. Communicating the value of sports sponsership / Adam Grossman and Irving Rein -- Chapter 11. Market research analytics and data-driven innovation / C. Keith Harrison and Suzanne Malia Lawrence -- Chapter 12. Talent analytics : utilizing analytics to evaluate employee performance / Brandon Moyer -- Chapter 13. Data visualization and data-driven storytelling / Ryan Sleeper -- Chapter 14. Teaching a sport business analytics course / Michael Mondello.
650 0 _aSports administration
_xData processing.
650 0 _aSports
_xEconomic aspects.
650 0 _aSports administration
_xDecision making.
650 0 _aSports
_xMarketing.
650 0 _aBusiness planning.
_93418
650 0 _aStrategic planning.
_9540
700 1 _aHarrison, C. Keith,
_eeditor.
700 1 _aBukstein, Scott,
_eeditor.
776 0 8 _iPrint version:
_z9781498761260
_w(DLC) 2016026176
856 4 0 _uhttps://www.taylorfrancis.com/books/9781315367613
_zClick here to view.
999 _c91521
_d91520