000 00549nam a22001937a 4500
003 KE-MeUCS
005 20230605091326.0
008 230605b xxu||||| |||| 00| 0 eng d
020 _a 0882441302
040 _cKE-MeUCS
_dKE-MeUCS
050 _aHF5805.Q8 1977
100 _aQuera,Leon
245 _aAdvertising campaign
_bFormulation and tactics/
_cleon Quera
250 _a2nd.ed.
260 _aU.S.A;
_bGrid,Inc.,
_c1977.
300 _axxii,378p.
504 _aIncludes appendices,glossary suggested readings and index
942 _2lcc
_cBK
_tJM
999 _c88396
_d88395