| 000 | 01386cam a2200325 i 4500 | ||
|---|---|---|---|
| 001 | 20297743 | ||
| 003 | KE-MeUCS | ||
| 005 | 20220902082117.0 | ||
| 008 | 180119s2018 caua b 001 0 eng | ||
| 010 | _a 2018932209 | ||
| 020 | _a9781526438652 | ||
| 040 |
_aDLC _beng _erda _cDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 | _aHF5415.123.R6 2018 |
| 100 | 1 |
_aRossiter, John R. _eauthor. |
|
| 245 | 1 | 0 |
_aMarketing communications : _bobjectives, strategy, tactics / _cJohn R. Rossiter, Larry Percy, Lars Bergkvist. |
| 260 |
_aLondon _bSage publ. _c2018 |
||
| 300 |
_axi, 566 pages : _billustrations ; |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 520 | _aUniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aPositioning (Advertising) | |
| 650 | 1 | _aMarketing. | |
| 650 | 1 | _aCommunication of information; Business | |
| 700 | 1 |
_aPercy, Larry, _eauthor. _96037 |
|
| 700 | 1 |
_aBergkvist, Lars, _eauthor. |
|
| 906 |
_a7 _bcbc _corigres _d3 _encip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK _tSK |
||
| 999 |
_c88042 _d88041 |
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