000			02351cam a2200301 i 4500
001			21468716
003			KE-MeUCS
005			20220831120935.0
008			200313s2020 enk b 001 0 eng
010			_a 2020005530
020			_a9781789662900
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aHD49.3.C6 2020
100	1		_aColeman, Amanda
245	1	0	_aCrisis communication strategies : _bhow to prepare in advance, respond effectively and recover in full / _cAmanda Coleman.
260			_aU.K _bKogan Page Ltd. _c2020
300			_axviii, 201 pages ;
504			_aIncludes bibliographical references and index.
520			_a"Crisis communication is high stakes work. For communications managers and PR professionals, it's likely to be the most stressful time of their working life. Crisis Communication Strategies is a must-have handbook for laying the groundwork before a crisis hits, meaning that when the inevitable day comes, the company already has policies and procedures in place to leap into meaningful action without delay. Crisis Communication Strategies is unique in the way it equips readers to deal with any kind of crisis - whether caused by internal error, customer action, natural disasters, terrorism or political upheaval. Moving chronologically, the book opens by looking at the skills, policies and procedures that should be set up in advance, during times of normal business operations. It then moves on to look at how those procedures can be activated when a crisis occurs and during the immediate response. Finally, it delivers strategies for true long-term recovery for both the company itself and, where necessary, the wider community. Packed with actionable tips, checklists and global case studies, Crisis Communication Strategies is the essential guide to protecting your company and building true, long-term resilience"--
650		0	_aCommunication in crisis management.
650		0	_aCrisis management. _97494
650		0	_aCrisis communication
776	0	8	_iOnline version: _aColeman, Amanda, _tCrisis communication strategies _b1. _dNew York : Kogan Page, 2020. _z9781789662917 _w(DLC) 2020005531
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK _tSK
999			_c88018 _d88017