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008			180429s2019 nyua ob 001 0 eng
010			_a 2020692211
020			_a9780815354420
040			_c0000000000
050	1	0	_aHF5718.2.R4 2019
245	0	0	_aRhetorical theory and praxis in the business communication classroom / _cedited by Kristen M. Getchell and Paula J. Lentz.
260			_aN. York _bRoutledge _c2019
504			_aIncludes bibliographical references and index.
520			_a"Rhetorical Theory and Praxis in the Business Communication Classroom responds to a significant need in the emerging field of business communication as the first collection of its type to establish a connection between rhetorical theory and practice in the business communication classroom. The volume includes topics such as rhetorical grammar, genre awareness in business communication theory, the role of big data in message strategy, social media and memory, and the connection between rhetorical theory and entrepreneurship. These essays provide the business communication scholar, practitioner, and program administrator insight into the rhetorical considerations of the business communication landscape"--
650		0	_aBusiness communication _xStudy and teaching.
650		0	_aRhetoric in Business communication _xStudy and teaching.
700	1		_aGetchell, Kristen M., _eeditor.
700	1		_aLentz, Paula, _eeditor.
776	0	8	_iPrint version: _tRhetorical theory and praxis in the business communication classroom _dNew York ; London : Routledge, Taylor & Francis Group, 2019. _z9780815354413 (hardback) _w(DLC) 2018019314
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