000			03509cam a22004697i 4500
001			19539683
005			20210125114054.0
008			170303t20182018njua b 001 0 eng c
906			_a7 _bcbc _cpccadap _d2 _encip _f20 _gy-gencatlg
925	0		_aacquire _b1 shelf copy _xpolicy default
955			_brm04 2018-06-26 z-processor _irm06 2018-07-03 to Dewey
955			_apc16 2017-03-03
010			_a 2017935851
020			_a9780691158648
020			_a0691158649
035			_a(OCoLC)on1012406622
040			_aPUL _beng _cPUL _erda _dOCLCO _dYDX _dEYM _dMYG _dOCLCO _dZLM _dQGQ _dWLU _dLSD _dCOO _dTCJ _dFIE _dOCLCF _dPAU _dVA@ _dRIU _dBCD _dEUM _dOKS _dOCLCQ _dMBB _dZGM _dOTZ _dIC9 _dSNK _dEZ9 _dUAB _dSTF _dUIU _dGZM _dAKC _dUWO _dFYM _dUCW _dW2U _dOCLCQ _dUKUOY _dIPL _dCOD _dUBC _dHCO _dGILDS _dWTU _dMNU _dDLC
050	0	0	_aH62 _b.S3189 2018
084			_a70.03 _2bcl
100	1		_aSalganik, Matthew J., _d1976- _eauthor.
245	1	0	_aBit by bit : _bsocial research in the digital age / _cMatthew J. Salganik.
264		1	_aPrinceton : _bPrinceton University Press, _c[2018]
264		4	_c©2018
300			_axix, 423 pages : _billustrations ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 367-412) and index.
505	0		_aObserving behavior -- Asking questions -- Running experiments -- Creating mass collaboration -- Ethics -- The future.
520	8		_aAn innovative and accessible guide to doing social research in the digital age. In just the past several years, we have witnessed the birth and rapid spread of social media, mobile phones, and numerous other digital marvels. In addition to changing how we live, these tools enable us to collect and process data about human behavior on a scale never before imaginable, offering entirely new approaches to core questions about social behavior. Bit by Bit is the key to unlocking these powerful methods-a landmark book that will fundamentally change how the next generation of social scientists and data scientists explores the world around us. Bit by Bit is the essential guide to mastering the key principles of doing social research in this fast-evolving digital age. In this comprehensive yet accessible book, Matthew Salganik explains how the digital revolution is transforming how social scientists observe behavior, ask questions, run experiments, and engage in mass collaborations. He provides a wealth of real-world examples throughout, and also lays out a principles-based approach to handling ethical challenges in the era of social media. Bit by Bit is an invaluable resource for social scientists who want to harness the research potential of big data and a must-read for data scientists interested in applying the lessons of social science to tomorrow's technologies.
650		0	_aSocial sciences _xResearch _xMethodology.
650		0	_aSociology _xStatistical methods.
650		0	_aInformation technology.
650		0	_aSocial media.
650		0	_aEthics.
650		7	_aEthics. _2fast _0(OCoLC)fst00915833
650		7	_aInformation technology. _2fast _0(OCoLC)fst00973089
650		7	_aSocial media. _2fast _0(OCoLC)fst01741098
650		7	_aSocial sciences _xResearch _xMethodology. _2fast _0(OCoLC)fst01122961
650		7	_aSociology _xStatistical methods. _2fast _0(OCoLC)fst01123920
963			_aKathleen Cioffi; phone: (609) 258-5716; email: kathleen_cioffi@press.princeton.edu; bc: marylynn_mccarthy@press.princeton.edu
999			_c87168 _d87167