000			01962cam a2200265 i 4500
003			KE-MeUCS
005			20210121182507.0
008			130709s2014 cau ob 001 0 eng
020			_a9781118122198
040			_aDLC _cDLC _dDLC
050	0	0	_aR118.S3 2014
100	1		_aSchiavo, Renata,
245	1	0	_aHealth communication : _bfrom theory to practice / _cRenata Schiavo.
250			_aSecond edition.
260			_aSan Francisco : _bJossey-Bass _c2014
300			_aviii, 623p.
504			_aIncludes bibliographical references and index.
520			_a"Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation. This second edition further emphasizes the importance of a people-centered and participatory approach to health communication interventions, which takes into account key social determinants of health as well as the interconnection of various health and social fields. While maintaining a strong focus on the importance of behavioral, social, and organizational results as key outcomes of health communication interventions, this second edition also includes new or updated information, theoretical models, resources, and case studies on health equity, urban health, new media, emergency and risk communication, strategic partnerships in health communication, policy communication and public advocacy, cultural competence, health literacy, and the evaluation of health communication interventions"--
650		0	_aCommunication in medicine _zUnited States.
650		0	_aHealth promotion _zUnited States.
650		0	_aHealth planning _zUnited States.
650		7	_aMEDICAL / Public Health.
856	4	0	_uhttp://catalogimages.wiley.com/images/db/jimages/9781118122198.jpg
942			_2lcc _cBK _tRG
999			_c86964 _d86963