000			01433pam a2200349 a 4500
001			4014435
003			KE-MeUCS
005			20171010110034.0
008			970226s1998 maua b 001 0 eng
010			_a 97001290
020			_a0256218951 (international ed.)
040			_aDLC _cDLC _dDLC
043			_an-us---
050	0	0	_aHF5415.33.U6 _bH38 1998
082	0	0	_a658.8/342/0973 _221
100	1		_aHawkins, Del I.
245	1	0	_aConsumer behavior : _bbuilding marketing strategy / _cDel I. Hawkins, Roger J. Best, Kenneth A. Coney.
250			_a7th ed.
260			_aBoston, Mass. : _bMcGraw-Hill, _cc1998.
300			_axxv, 760 p. : _bill. (some col.) ; _c26 cm. + _e1 computer disk (3 1/2 in.)
440		4	_aThe Irwin/McGraw-Hill series in marketing
504			_aIncludes bibliographical references and indexes.
538			_aSystem requirements for accompanying computer disk: IBM PC; Microsoft Windows 3.1 or higher; Microsoft Excel for Windows version 5.0; Microsoft Works for Windows version 2.0.
650	0	0	_aConsumer behavior _zUnited States.
650	0	0	_aMarket surveys _zUnited States.
650	0	0	_aConsumer behavior _zUnited States _xCase studies.
700	1		_aBest, Roger J.
700	1		_aConey, Kenneth A.
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2lcc _cCD
999			_c85687 _d85686