| 000 | 00874nam a2200265 a 4500 | ||
|---|---|---|---|
| 003 | KE-MeUCS | ||
| 005 | 20151208101640.0 | ||
| 008 | 950622s1995 enka 001 0 eng | ||
| 020 | _a075062213X | ||
| 040 |
_aDLC _cDLC _dKE-MeUCS |
||
| 050 | 0 | 0 | _aHF5415.13.M3 1995 |
| 100 | 1 | _aMcDonald, Malcolm. | |
| 245 | 1 | 0 |
_aMarketing plans : _bhow to prepare them, how to use them / _cMalcolm H.B. McDonald. |
| 250 | _a3rd ed. | ||
| 260 |
_aOxford ; _aBoston : _bButterworth-Heinemann, _c1995. |
||
| 300 |
_axiii, 485 p. : _bill. ; _c25 cm. |
||
| 490 | 1 | _aThe marketing series. Professional development | |
| 500 | _a"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation." | ||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aMarketing | |
| 650 | 0 | _aMarketing | |
| 710 | 2 | _aInstitute of Marketing. | |
| 710 | 2 | _aCAM Foundation. | |
| 942 |
_2lcc _cBK _tEMO |
||
| 999 |
_c83740 _d83739 |
||