| 000 | 01135cam a22003014a 4500 | ||
|---|---|---|---|
| 003 | KE-MeUCS | ||
| 005 | 20151201160051.0 | ||
| 008 | 050901s2007 maua b 001 0 eng | ||
| 020 | _a0073101370 (book : alk. paper) | ||
| 020 | _a0073261548 (book & CDROM) | ||
| 020 | _a9780073101378 | ||
| 040 |
_aDLC _cDLC _dYDX _dBAKER _dDLC |
||
| 050 | 0 | 0 | _aHF5415.33.U6.H3 2007 |
| 100 | 1 | _aHawkins, Del I. | |
| 245 | 1 | 0 |
_aConsumer behavior : _bbuilding marketing strategy / _cDel I. Hawkins, David L. Mothersbaugh, Roger J. Best. |
| 250 | _a10th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _c2007. |
||
| 300 |
_axxiv, 790 p. : _bcol. ill. ; _e1 CD-ROM (4 3/4 in.) |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | 0 |
_aConsumer behavior _zUnited States. |
| 650 | 0 | 0 |
_aMarket surveys _zUnited States. |
| 650 | 0 | 0 |
_aConsumer behavior _zUnited States |
| 700 | 1 | _aMothersbaugh, David L. | |
| 700 | 1 | _aBest, Roger J. | |
| 856 | 4 | 2 |
_uhttp://www.loc.gov/catdir/enhancements/fy0668/2005054357-d.html _ydescription |
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/enhancements/fy0668/2005054357-t.html |
| 942 |
_2lcc _cBK _tRM |
||
| 999 |
_c83217 _d83216 |
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