| 000 | 00763pam a2200229 a 4500 | ||
|---|---|---|---|
| 003 | KE-MeUCS | ||
| 005 | 20151130161148.0 | ||
| 008 | 950720s1996 iluab b 001 0 eng | ||
| 020 | _a9780071101103 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 | _aHF5415.13.C3 2008 |
| 100 | 1 | _aCannon Joseph P. | |
| 245 | 1 | 0 |
_aBasic marketing : _ba global-managerial approach / _cJoseph P. Cannon, William D. Perreault, Jr., E. Jerome McCarthy. |
| 250 | _a16th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill/Irwin, _c2008. |
||
| 300 |
_axxxvi, 790 p : _bcol. ill., col. maps ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aMarketing | |
| 700 | 1 |
_aMcCarthy, E. Jerome _9491 |
|
| 700 | 1 |
_aPerreault, William D. _9849 |
|
| 942 |
_2lcc _cBK _tEMO |
||
| 999 |
_c83111 _d83110 |
||