| 000 | 00708nam a2200277Ia 4500 | ||
|---|---|---|---|
| 003 | kemucst | ||
| 005 | 20151123100540.0 | ||
| 008 | 120305s9999 xx 000 0 und d | ||
| 020 | _a9780273779834 | ||
| 020 | _a0273779834 | ||
| 040 | _cMUCST | ||
| 050 | _aHF5415.K6 2013 | ||
| 100 |
_aKotler, Philip _9131 |
||
| 245 | _aMarketing Management | ||
| 245 |
_cPhilip Kotler and Kevin Lane Keller _a |
||
| 250 | _a14th ed. | ||
| 260 | _aEngland | ||
| 260 | _bPearson Education Ltd | ||
| 260 | _c2013 | ||
| 300 | _a679p | ||
| 504 | _aIncludes bibliographical references and index | ||
| 650 |
_aMarketing _985 |
||
| 650 |
_aSelling _986 |
||
| 700 |
_aKeller, Kevin Lane _9132 |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c82839 _d82838 |
||