000 00889cam a22002534a 4500
003 KE-MeUCS
005 20151104104626.0
008 060303s2006 nyua b 001 0 eng
020 _a1401302378
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF5415.127.A5 2006
100 1 _aAnderson, Chris,
245 1 4 _aThe long tail :
_bwhy the future of business is selling less of more /
_cChris Anderson.
250 _a1st ed.
260 _aNew York :
_bHyperion,
_c2006.
300 _axii, 238 p. :
_bill. ;
504 _aIncludes bibliographical references (p. [227]-230) and index.
650 0 _aMarket segmentation.
650 0 _aInternet marketing.
_9268
650 0 _aMarketing-Technological innovations
856 4 2 _uhttp://www.loc.gov/catdir/enhancements/fy1204/2006043378-d.html
856 4 2 _uhttp://www.loc.gov/catdir/enhancements/fy1401/2006043378-b.html
942 _2lcc
_cBK
_tIN
999 _c82048
_d82047