| 000 | 00796pam a2200253 a 4500 | ||
|---|---|---|---|
| 003 | KE-MeUCS | ||
| 005 | 20151103104953.0 | ||
| 008 | 950720s1996 iluab b 001 0 eng | ||
| 020 | _a9780070974258 | ||
| 020 | _a007097425x | ||
| 040 |
_aKE-MeUCS _cKE-MeUCS _dKE-MeUCS |
||
| 050 | 0 | 0 | _aHF5415.13.B3 2007 |
| 100 | 1 |
_aPerreault, William D. _9849 |
|
| 245 | 1 | 0 |
_aBasic marketing : _ba global-managerial approach / _cWilliam D. Perreault...[et al.]. |
| 250 | _a12th Canadian ed. | ||
| 260 |
_aToronto : _bMcGraw-Hill/Ryerson,, _c2007. |
||
| 300 |
_axxv, 630 p.: _bcol. ill. ; |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aMarketing | |
| 700 | 1 |
_aMcCarthy, E. Jerome _9491 |
|
| 700 | 1 | _aMeredith, Lindasay. | |
| 700 | 1 | _aRicker, Lynne. | |
| 942 |
_2lcc _cBK _tKJ |
||
| 999 |
_c81860 _d81859 |
||