000			01895cam a22003617i 4500
001			17867919
003			KE-MeUCS
005			20151102155740.0
008			130828t20152015ctu 001 0 eng d
010			_a 2013949097
015			_aGBB3A5919 _2bnb
016	7		_a016547531 _2Uk
020			_a9781285052076
020			_a1285052072
035			_a(OCoLC)ocn864086749
040			_aUKMGB _beng _cUKMGB _erda _dOCLCO _dYDXCP _dBTCTA _dXII _dOCLCO _dOCLCF _dDLC
042			_alccopycat
050	0	0	_aP90.B3 2015
100	1		_aBaran, Stanley J., _eauthor.
245	1	0	_aMass communication theory : _bfoundations, ferment, and future / _cStanley J. Baran, Dennis K. Davis.
250			_a7th ed.
260			_aStamford,CT _bCengage learning _c2015
300			_axxi, 408 pages ; _c24 cm.
490	1		_aCengage series in mass communication and journalism
504			_aIncludes bibliographical references (pages 371-396) and index.
505	0		_aUnderstanding and evaluating mass communication theory -- Establishing the terms of the debate over media : the first trend in media theory--mass society and propaganda theories -- Normative theories of mass communication -- The media-effects trend -- The emergence of the critical cultural trend in North America -- Theories of media and human development : children and adolescents -- Audience theories : uses and reception -- Theories of media cognition and information processing -- Theories of the effect of media on society -- Media and culture theories : meaning-making in the social world -- The future of media theory and research.
650		0	_aMass media _xPhilosophy.
700	1		_aDavis, Dennis K., _eauthor.
830		0	_aCengage series in mass communication and journalism.
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c81815 _d81814