| 000 | 00910cam a22002414a 4500 | ||
|---|---|---|---|
| 003 | KE-MeUCS | ||
| 005 | 20151029110639.0 | ||
| 008 | 020213s2003 at a b 001 0 eng | ||
| 020 | _a0324181485 | ||
| 040 |
_aDLC _cDLC _dkEMUCS |
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| 050 | 0 | 0 | _aHF5415.2.Z5 2003 |
| 100 | 1 | _aZikmund, William G. | |
| 245 | 1 | 0 |
_aExploring marketing research / _cWilliam G. Zikmund. |
| 250 | _a8th ed. | ||
| 260 |
_aAustralia ; _bThomson/South-Western, _c2003. |
||
| 300 |
_axxi, 744 p. _bchiefly col. ill. |
||
| 500 | _aVarious multi-media instructional materials, including a web site, are available to supplement the text. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing research. _9637 |
|
| 856 | 4 | 2 |
_uhttp://www.loc.gov/catdir/enhancements/fy1514/2002022369-d.html _yLOC |
| 856 | 4 | 1 |
_uhttp://www.loc.gov/catdir/enhancements/fy1514/2002022369-t.html _yTOC |
| 942 |
_2lcc _cBK _tKM |
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| 999 |
_c81526 _d81525 |
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