| 000 | 00800cam a22002654a 4500 | ||
|---|---|---|---|
| 003 | KE-MeUCS | ||
| 005 | 20151013112513.0 | ||
| 008 | 031015s2005 mauab b 001 0 eng | ||
| 020 | _a9780071084215 | ||
| 020 | _a0071084215 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 | _aHF1416.C3 2010 |
| 100 | 1 | _aCateora, Philip R. | |
| 245 | 1 | 0 |
_aInternational marketing / _cPhilip R. Cateora,Mary C.Gilly and John L. Graham. |
| 250 | _a14th ed. | ||
| 260 |
_aN.York : _bMcGraw-Hill/Irwin, _c2010. |
||
| 300 | _axxxi, 711 p. : | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aExport marketing. | |
| 650 | 0 | _aInternational marketing. | |
| 650 | 0 |
_aInternational business enterprises. _9172 |
|
| 700 | 1 | _aGilly,Mary C. | |
| 700 | 1 | _aGraham, John L. | |
| 942 |
_2lcc _cBK _tSK |
||
| 999 |
_c81333 _d81332 |
||