| 000 | 00859cam a2200253 a 4500 | ||
|---|---|---|---|
| 003 | KE-MeUCS | ||
| 005 | 20150701160524.0 | ||
| 008 | 040324s2005 njua b 001 0 eng | ||
| 020 | _a0471455199 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 050 | 0 | 0 | _aHF5415.2.M3 2005 |
| 100 | 1 | _aMcDaniel, Carl D. | |
| 245 | 1 | 0 |
_aMarketing research / _cCarl McDaniel, Jr. and Roger Gates. |
| 250 | _a6th ed. | ||
| 260 |
_aHoboken, NJ : _bWiley, _c2005. |
||
| 300 |
_axxvi, 617, [58] p. : _bill. ; _c26 cm. + |
||
| 500 | _a"SPSS student version 11.0 for Windows"--CD-ROM. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing research. _9637 |
|
| 700 | 1 | _aGates, Roger H. | |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/description/wiley041/2004266760.html |
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/toc/wiley041/2004266760.html |
| 942 |
_2lcc _cBK _tMP |
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| 999 |
_c80734 _d80733 |
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