000 00608cam a22002054a 4500
003 KE-MeUCS
005 20191008131044.0
008 990419s2000 maua b 001 0 eng
020 _a0073656453 (alk. paper)
040 _aDLC
_cKE-MeUCS
_dKE-MeUCS
050 0 0 _aHF5415.M3 2000
245 0 0 _aMarketing /
_cEric N. Berkowitz ... [et al.].
250 _a6th ed.
260 _aBoston :
_bIrwin/McGraw-Hill,
_c2000.
300 _axxxii, 736 p. :
_bcol. ill. ;
_c29 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing.
700 1 _aBerkowitz, Eric N.
942 _2lcc
_cBK
999 _c80484
_d80484