000 00730cam a22002294a 4500
003 KE-MeUCS
005 20150630102450.0
008 991103s1999 njua b 001 0 eng
020 _a0130835714
040 _aDLC
_cDLC
_dKE-MeUCS
050 0 0 _aHF5823.W4 2000
100 1 _aWells, William.
245 1 0 _aAdvertising :
_bprinciples & practice /
_cWilliam Wells, John Burnett and Sandra Morarity.
250 _a5th ed.
260 _aUpper Saddle River, N.J. :
_bPrentice Hall,
_c2000.
300 _axviii, 562 p. :
_bill. (some col.) ;
_c28 cm.
504 _aIncludes bibliographical references and index.
650 0 _aAdvertising.
_9543
700 1 _aBurnett, John.
700 1 _aMoriarty, Sandra E.
942 _2lcc
_cBK
_tMP
999 _c80422
_d80422