| 000 | 00720pam a2200229 a 4500 | ||
|---|---|---|---|
| 003 | KE-MeUCS | ||
| 005 | 20150630100921.0 | ||
| 008 | 970925s1998 njua b 001 0 eng | ||
| 020 | _a0135978815 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 | _aHF5823.W4 1998 |
| 100 | 1 | _aWells, William, | |
| 245 | 1 | 0 |
_aAdvertising : _bprinciples & practice / _cWilliam Wells, John Burnett, Sandra Moriarty. |
| 250 | _a4th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _c1998. |
||
| 300 |
_axxi, 731 p. : _bill. (some col.) ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising. _9543 |
|
| 700 | 1 | _aBurnett, John, | |
| 700 | 1 | _aMoriarty, Sandra E. | |
| 942 |
_2lcc _cBK _tSE |
||
| 999 |
_c80414 _d80414 |
||