000 00862pam a2200253 a 4500
003 KE-MeUCS
005 20150629092339.0
008 970226s1998 maua b 001 0 eng
020 _a0256218951 (international ed.)
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF5415.33.U6.H3 1998
100 1 _aHawkins, Del I.
245 1 0 _aConsumer behavior :
_bbuilding marketing strategy /
_cDel I. Hawkins, Roger J. Best, Kenneth A. Coney.
250 _a7th ed.
260 _aBoston, Mass. :
_bMcGraw-Hill,
_c1998.
300 _axxv, 760 p. :
_bill. (some col.) ;
_c26 cm. +
504 _aIncludes bibliographical references and indexes.
650 0 0 _aConsumer behavior
_zUnited States.
650 0 0 _aMarket surveys
_zUnited States.
650 0 0 _aConsumer behavior
_zUnited States
700 1 _aBest, Roger J.
700 1 _aConey, Kenneth A.
942 _2lcc
_cBK
_tSE
999 _c80170
_d80170