| 000 | 00875cam a2200265 a 4500 | ||
|---|---|---|---|
| 003 | KE-MeUCS | ||
| 005 | 20150619144646.0 | ||
| 008 | 080424s2009 maua 001 0 eng | ||
| 020 | _a9780070974289 | ||
| 020 | _a0070974284 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 | _aHF5823.B4 2008 |
| 100 | 1 | _aBelch, George E. | |
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch, Michael A. Belch & Michael A. Guolla |
| 250 | _a3rd canadian ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _c2008. |
||
| 300 |
_axiii, 579p. : _bcol. ill. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising. _9543 |
|
| 650 | 0 |
_aSales promotion. _9539 |
|
| 650 | 0 | _aCommunication in marketing. | |
| 700 | 1 | _aBelch, Michael A. | |
| 700 | 1 | _aGuolla, Michael A. | |
| 942 |
_2lcc _cBK _tLD |
||
| 999 |
_c79768 _d79768 |
||