| 000 | 00863cam a22002534a 4500 | ||
|---|---|---|---|
| 003 | KE-MeUCS | ||
| 005 | 20150618083747.0 | ||
| 008 | 080807s2009 maua 001 0 eng | ||
| 020 | _a9780073381053 (alk. paper) | ||
| 020 | _a0073381055 (alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 | _aHF5415.13.P4 2009 |
| 100 | 1 |
_aPerreault, William D. _9849 |
|
| 245 | 1 | 0 |
_aBasic marketing : _ba marketing strategy planning approach / _cWilliam D. Perreault, Jr., Joseph P. Cannon and E. Jerome McCarthy. |
| 250 | _a17th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _c2009. |
||
| 300 |
_axxxvii, 758p. : _bcol. ill. ; _c29 cm. |
||
| 504 | _aIncludes indexes. | ||
| 650 | 0 | _aMarketing | |
| 700 | 1 | _aCannon, Joseph P. | |
| 700 | 1 |
_aMcCarthy, E. Jerome. _9491 |
|
| 856 | 4 | 1 |
_uhttp://www.loc.gov/catdir/toc/ecip0825/2008034958.html _yToc |
| 942 |
_2lcc _cBK _tMP |
||
| 999 |
_c79345 _d79345 |
||