| 000 | 00741cam a22002294a 4500 | ||
|---|---|---|---|
| 003 | KE-MeUCS | ||
| 005 | 20150617144945.0 | ||
| 008 | 041214s2006 njua b 001 0 eng | ||
| 020 | _a0131457578 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 | _aHF5415.13.K6 2006 |
| 100 | 1 |
_aKotler, Philip. _9131 |
|
| 245 | 1 | 0 |
_aMarketing management / _cPhilip Kotler and Kevin Keller. |
| 250 | _a12th ed. | ||
| 260 |
_aUpper Saddle River, NJ : _bPearson Prentice Hall, _c2006. |
||
| 300 |
_axxxix, 729 p. : _bcol. ill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing | |
| 700 | 1 |
_aKeller, Kevin Lane. _9132 |
|
| 856 | 4 | 1 |
_uhttp://www.loc.gov/catdir/toc/ecip055/2004029595.html _ytoc |
| 942 |
_2lcc _cBK _tMP |
||
| 999 |
_c79295 _d79295 |
||