000			00762nam a2200241 a 4500
003			KE-MeUCS
005			20150617120813.0
008			870807s1987 ilua b 001 0 eng
020			_a0844230189 (pbk.) :
040			_aDLC _cDLC _dDLC
050	0	0	_aHF5826.5.B3 1987
100	1		_aBarban, Arnold M.
245	1	0	_aEssentials of media planning : _ba marketing viewpoint / _cArnold M. Barban, Steven M. Cristol, Frank J. Kopec.
250			_a2nd ed.
260			_aLincolnwood : _bNTC Business Books, _c1987.
300			_axii, 160 p. : _bill. ; _c26 cm.
504			_aIncludes bibliographies and index.
650		0	_aAdvertising media planning.
650		0	_aMarketing.
700	1		_aCristol, Steven M.
700	1		_aKopec, Frank J.
942			_2lcc _cBK _tPM
999			_c79259 _d79259