000 00809cam a22002298a 4500
003 KE-MeUCS
005 20150617091613.0
008 040428s2005 nju b 001 0 eng
020 _a0131452266
040 _aKE-MeUCS
_cKE-MeUCS
_dKE-MeUCS
050 0 0 _aHF5415.2.B8 2005
100 1 _aBurns, Alvin C.
245 1 0 _aBasic marketing research :
_busing Microsoft Excel data analysis /
_cAlvin C. Burns and Ronald F. Bush.
260 _aUpper Saddle River, NJ :
_bPearson Prentice Hall,
_c2005.
300 _axxv, 506 p. :
_bcol. ill. ;
_e1 CD-ROM.
500 _aincludes XL data analyst software "cover"
504 _aIncludes bibliographical references and index.
650 0 _aMarketing research.
_9637
650 0 _aMicrosoft Excel (computer file)
700 1 _aBush, Ronald F.
942 _2lcc
_cBK
_tKJ
999 _c79141
_d79141