| 000 | 00725cam a22002294a 4500 | ||
|---|---|---|---|
| 003 | KE-MeUCS | ||
| 005 | 20150611144641.0 | ||
| 008 | 031015s2005 mauab b 001 0 eng | ||
| 020 | _a0072833718 (alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 | _aHF1416.C3 2005 |
| 100 | 1 | _aCateora, Philip R. | |
| 245 | 1 | 0 |
_aInternational marketing / _cPhilip R. Cateora and John L. Graham. |
| 250 | _a12th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _c2005. |
||
| 300 |
_axxxiii, 697 p. : _bcol. ill., col. maps ; |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aExport marketing. | |
| 650 | 0 |
_aInternational business enterprises. _9172 |
|
| 700 | 1 | _aGraham, John L. | |
| 942 |
_2lcc _cBK _tMB |
||
| 999 |
_c78822 _d78822 |
||