| 000 | 00877cam a22002534a 4500 | ||
|---|---|---|---|
| 003 | KE-MeUCS | ||
| 005 | 20150609102033.0 | ||
| 008 | 000315s2001 nyua b 001 0 eng | ||
| 020 | _a0471363405 (cloth : alk. paper) | ||
| 040 |
_aKE-MeUCS _cKE-MeUCS _dKE-MeUCS |
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| 050 | 0 | 0 | _aHF5415.2.A2 2001 |
| 100 | 1 | _aAaker, David A. | |
| 245 | 1 | 0 |
_aMarketing research / _cDavid A. Aaker, V. Kumar and George S. Day. |
| 250 | _a7th ed. | ||
| 260 |
_aNew York : _bJohn Wiley, _c2001. |
||
| 300 |
_axvi, 751 p. : _bcol. ill. ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing research. _9637 |
|
| 700 | 1 | _aKumar, V., | |
| 700 | 1 | _aDay, George S. | |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/description/wiley0310/00035933.html |
| 856 | 4 |
_uhttp://www.loc.gov/catdir/toc/onix05/00035933.html _ylibrary of congress. |
|
| 942 |
_2lcc _cBK _tKJ |
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| 999 |
_c78742 _d78742 |
||