| 000 | 00843cam a22002774a 4500 | ||
|---|---|---|---|
| 003 | KE-MeUCS | ||
| 005 | 20150529142030.0 | ||
| 008 | 030716s2005 ohua b 001 0 eng | ||
| 020 | _a0324282923 (package) | ||
| 020 | _a0324282907 (text) | ||
| 020 | _a0324282915 (Xtra!) | ||
| 020 | _a0534558534 (Infotrac) | ||
| 040 |
_aDLC _cDLC _dKE-MeUCS |
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| 050 | 0 | 0 | _aHF5415.L3 2005 |
| 100 | 1 | _aLamb, Charles W. | |
| 245 | 1 | 0 |
_aEssentials of marketing / _cCharles W. Lamb, Joseph F. Hair, Carl McDaniel. |
| 250 | _a4th ed. | ||
| 260 |
_aMason, Ohio : _bThomson/South-Western, _c2005. |
||
| 300 |
_axxxvi, 572 p. : _bcol. ill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aMarketing | |
| 700 | 1 | _aHair, Joseph F. | |
| 700 | 1 | _aMcDaniel, Carl D. | |
| 942 |
_2lcc _cBK _tEMO |
||
| 999 |
_c78020 _d78020 |
||