| 000 | 00857cam a22002534a 4500 | ||
|---|---|---|---|
| 003 | KE-MeUCS | ||
| 005 | 20150529110859.0 | ||
| 008 | 060303s2007 maua b 001 0 eng | ||
| 020 | _a0073101265 (alk. paper) | ||
| 020 | _a9780073101262(alk. paper) | ||
| 040 |
_aDLC _cDLC _dNLGGC |
||
| 050 | 0 | 0 |
_aHF5823 _b.B4 2007 |
| 100 | 1 | _aBelch, George E. | |
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch. |
| 250 | _a7th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _c2007. |
||
| 300 |
_axxvi, 820 p. : _bcol. ill. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references (p. 763-789) and indexes. | ||
| 650 | 0 |
_aAdvertising. _9543 |
|
| 650 | 0 |
_aSales promotion. _9539 |
|
| 650 | 0 | _aCommunication in marketing. | |
| 700 | 1 | _aBelch, Michael A. | |
| 942 |
_2lcc _cBK _tLD |
||
| 999 |
_c77933 _d77933 |
||