000 00834cam a2200241 a 4500
003 KE-MeUCS
005 20150529085542.0
008 990811s1998 nyua b 001 0 eng
020 _a0471353906
040 _aDLC
_cDLC
_dKE-MeUCS
050 0 0 _aHF1416.K6 1998
100 1 _aKotabe, Masaaki.
245 1 0 _aGlobal marketing management /
_cMasaaki Kotabe, Kristiaan Helsen.
260 _aNew York :
_bJ. Wiley,
_c1998.
300 _axxi, 24, 711 p. :
_bill., col. maps ;
_c26 cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aExport marketing
650 0 _aInternational business enterprises
_9172
700 1 _aHelsen, Kristiaan.
856 4 _uhttp://www.loc.gov/catdir/toc/onix02/99236705.html
856 4 2 _uhttp://www.loc.gov/catdir/enhancements/fy0706/99236705-d.html
942 _2lcc
_cBK
_tEMO
999 _c77840
_d77840